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AI in Retail & Hospitality: My Thoughts On What It Means for Your Business
If you’re like me, you’ve probably seen the buzz about how AI is shaping industries and wondered: what does this mean for retail and hospitality businesses like ours? Let’s break it down.
Engagement: Two Loyalty Program Success Factors
There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.
Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions
Marsello CEO Brent (Spice) Spicer shares our vision for 2025. Our focus: Helping brands build authentic, long-term connections with their customers.
What Does The Loyalty Landscape Look Like in 2025?
Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.
Loyalty Guide
8 Strategies for Gaining Customers for Life
What is customer loyalty, and how can you earn it? In this guide, we'll discuss the strategies and tactics you can implement to increase customer loyalty.
Loyalty Programs: What is the Return on Investment?
Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.
How to Increase Customer Lifetime Value
Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.
How Mecca Built One Of The World’s Best Loyalty Programs
Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? Well, here's how.
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